SHAPA Marketing Workshop 2026
Wednesday 13th May – 09:30 – 15:45
Hallam Limited
The Clock Tower, Talbot Street
Nottingham, NG1 5GG
Marketing in the solids handling industry is changing fast. From AI to increasing global competition, it’s getting harder to stand out.
This workshop is designed specifically for SHAPA members – giving you practical ways to improve your marketing, sharpen your message, and support business growth.
Delegate fee: £275+VAT*
Fee includes attendance on the course, workshop materials, lunch and refreshments.
*Delegates will be invoiced immediately after the course. Cancellations can be accepted up to six weeks before the course date – after that you will be invoiced for your place.
What you’ll cover on the day:
The State of Marketing in Manufacturing
- Key trends – how digital is changing buyer behaviour and why brand and visibility now matter more
Brand Positioning for Technical Markets
- Stand out in a specialist, competitive sector
- Move your marketing beyond your ‘product features’ to add real value – what makes your business different?
AI Fundamentals
- What AI is (and isn’t) and simple tools to save time in small teams
- How to write effective prompts
Account-Based Marketing (ABM)
- Focus on the right customers and projects and identify high-value target accounts
- Align sales and marketing to create targeted, effective campaigns
Standing Out in an AI-Driven Market
- Why so much content now looks the same
- How to develop stronger ideas and build trust and authority in your niche
What you’ll leave with:
- A clearer, more confident marketing message
- Better focus on the right customers
- Practical ways to start using AI
- A simple action plan
Made for SHAPA Members
Designed for marketing professionals in the solids handling sector or anyone in your business with marketing responsibilities.
Delivered as part of the SHAPA member programme of training workshops. Limited spaces to keep it practical and interactive.