Digital Marketing Workshop 10th October 2023
We are delighted to welcome back Ben Wood and his
team from Hallam to run our successful Digital Marketing Workshop which
this year will be held for the 15th consecutive year at the
Hilton Hotel East Midlands just off the M1 at Junction 24 on Tuesday the
The subject areas will include the
following key topics and the opportunity to explore your own areas of
Key trends in digital marketing
AI and automation
Attribution and measurement
AI for digital marketing
Tools, opportunities, and limitations
skills are required now and in the future
What are the practical
applications of AI?
Analytics and latest developments
how can we use it and interact with it?
High-level overview of web analytics and the latest on GA4
what’s the latest on regulation
Assessing your current marketing challenges
Account based Marketing
What is it and how can we use it?
How sales and marketing can work together via ABM
How can you
better understand target lists?
Overcoming future challenges
Future of search
SGE (Google updates) and perspectives
latest with Google?
organic search strategy - what is it?
The course as always is designed for anyone
involved in driving your business forward allowing you to take away
valuable information and tips to use in your business.
To reserve your place on the above course just
complete the attached booking form and email it to
For more information please
event details and
booking form or email email@example.com
Visit www.shapa.co.uk or
email firstname.lastname@example.org to
discover more benefits of membership or to find technical partners for
your next project.